Design Approach
1. Human-Centric UX Research: The journey commenced with extensive UX research, delving into the diverse needs and preferences of pet enthusiasts. Understanding the human element in pet interactions was paramount. Through surveys, interviews, and usability studies, a comprehensive understanding of user behaviours and expectations emerged.
2. Empathy-Driven User Testing: The empathy-driven design extended to user testing, a crucial phase in refining PAWSPECTIVE. Testing scenarios were crafted to mirror real-world usage, uncovering insights into user experiences. Feedback loops were established, allowing continuous refinement based on user interactions and preferences.
3. Mindset of "Design for Humans": The overarching mindset throughout the project was encapsulated in the ethos of "design for humans." Every design decision, interaction, and visual element was scrutinised through the lens of user needs, ensuring that PAWSPECTIVE transcends being merely functional and becomes an intuitive extension of the user's pet-sharing experience.
4. Design Ethos of Empathy: The underpinning design ethos of empathy manifested not only in the user interface but in the overall user journey. PAWSPECTIVE became a testament to the power of design when rooted in empathy—an app that understands and celebrates the human connection with pets.
