Design Approach
1. Conceptualising the Typeface: The journey of PROMETHEUS commenced with a deep exploration of the conceptual landscape. Understanding the essence of bold identity and fiery expression became the cornerstone. The typeface was envisioned as more than a set of letters; it was to be an embodiment of strength, intensity, and timeless resilience.
2. Letterform Iteration and Refinement: The development of PROMETHEUS involved a meticulous process of letterform iteration and refinement. Each letter was crafted with precision, balancing the bold aesthetic with legibility. Iterative cycles of design, sketching and refinement ensured that every character contributed to the overarching narrative of power and dynamism.
3. Stencilling as a Tactile Experience: Transitioning from the digital realm to a tangible form, PROMETHEUS was transformed into stencils using laser printing on acrylic sheets. The stencils were not only a visual representation but also a tactile experience. The choice of acrylic material allowed for durability, ensuring that the stencils could withstand repeated use while maintaining the integrity of the typeface.
4. User Interaction and Engagement: Consideration was given to how users would interact with PROMETHEUS, both digitally and physically. The design approach aimed to create an engaging experience, where the typeface and stencils invite users to experiment, explore, and express their creativity through the bold letterforms.
5. Timelessness as a Design Principle: Timelessness was a guiding design principle. The choice of bold red and black colours, the durability of the stencils, and the enduring nature of the poster designs all converged to create a typographic statement that stands the test of time.
6. Iterative Evolution: - The design approach for PROMETHEUS embraced an iterative evolution. Continuous refinement, feedback loops, and critical evaluation were integral to the process. Each iteration brought the typeface closer to its potent form, ensuring that PROMETHEUS became a design masterpiece.
